Our collection releases are a whole lotta fun (and just a little bit of chaos!)! We typically follow the same schedule when it comes to dropping our collections so you know what to look out for – if we ever deviate from this schedule we'll usually let you know. A typical release goes a little something like this:
- Announcement: Monday 1pm AEST
- Lookbook: Wednesday 1pm AEST
- Sneak video (if applicable): Thursday
- Preview: Friday 9am AEST
- Release: the following Tuesday 7am AEST
If you’ve never been around for a BlackMilk collection release, you are in for something special. Just a heads up – sought-after Limited items can sell out within minutes, so get your ninja on for any pieces you’ve just gotta have! We don’t have cart holding, so others can nom the gear in your cart – you’ve gotta be quick!
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