There are certain times when it is illegal to send SMS. These hours are referred to as 'quiet hours', and vary based on your country.
As much as we would love to, we may not always be able to send SMS to all eligible customers when a collection, sale or promotion first goes live due to these quiet hour restrictions.
As we're based in Australia, this can especially impact our International friends. But rest assured that we will always aim to update you as soon as possible within the legal sending times.
If you don't want to miss an update, we also recommend subscribing to our newsletter and following us on our social media channels where sending restrictions do not apply.